When you use Favorite Things, we use your information to make the service work for you. This Privacy Statement explains how we collect, use, and share your personal information, whether or not you have a Favorite Things account. The ways in which we use or share your personal information will vary depending on your relationship with us. We are committed to protecting your personal information regardless of where you are located.
Capitalized terms not defined here have the meanings in the applicable Favorite Things terms of service. This Privacy Statement applies to our processing of personal information on our Services.
"Personal information" means information that relates to an identifiable, living individual person or their household. It does not include aggregated or deidentified data that cannot reasonably be associated with or linked to you.
Some posts on Favorite Things are ads sponsored by our Advertisers. When we provide customized content like recommendations based on your favorites, these may be ads targeted to you. We do not sell your personal information to Advertisers based on how you browse Favorite Things. Favorite Things is the controller (or equivalent) of the personal information we process.
We collect information from different sources: information you provide directly, information we collect automatically, data we infer or generate, and information from third parties. We use your personal information to provide and improve our Services, manage our business operations, secure our systems, detect fraud, and meet our legal obligations. We also use data to improve recommendations and product discovery, to serve sponsored and affiliate advertising, and to measure ad and referral performance.
Contact, profile, and account information. When you register, we collect your username, email address, phone number, device ID, and location (if you provide it). This information is collected to ensure recommendations are delivered based on your local community and preferences. You can opt out at any time. Please reference our Do Not Sell page for more information.
Friends and contacts. If you share your phone contacts, we suggest people you know who are already on Favorite Things. If you invite friends and they join, they will follow you automatically.
Inquiry and support information. If you contact us, we collect and use that information to respond, track inquiries, and improve performance.
Reviews, comments and profile content. Content you share on our Services (reviews, comments, lists, bookmarks, collections, messages, group chats, posts) may include your personal information. We use your profile information to identify you and connect you with other Favorite Things Community members. Community content, including comments and post likes, may be used in Favorite Things promotional materials.
Communications. When you use the Service, you may receive messages from users, Favorite Things may track your interactions with messages, collect and store communications, and share status updates on requests.
Screenshots and camera roll data. With your permission, we may access images in your camera roll, such as products you would like to add to the app to recommend to other users.
Survey and form information. If you complete a survey or form, we collect your responses, including testimonials, and use them for the purposes explained in the survey.
Event information. If you attend a Favorite Things event, we collect registration and badge information and may share it with event sponsors.
Browsing and email metadata. When you visit our website, use our apps, click on a Favorite Things product link, read an email from Favorite Things, or otherwise interact with us, we automatically collect metadata such as your IP address, pages viewed, referring address, device and browser type, date and time of visit, and errors. We use tracking and session replay technologies to provide support, improve navigation, and reduce errors.
For details on cookies and similar technologies, see the Favorite Things Cookie Policy.
Preference information and inferences. If you're logged in, we track your interactions (posts liked, users followed, products favorited) to generate preference information and make recommendations. We also may infer your general geographic location based on your IP address.
Product and shopping data. When you browse or interact with content on Favorite Things, we use information about the products you view, click on, and purchase to make recommendations and improve our Services.
Purchase history. When you follow a Favorite Things product link and make a purchase, we collect destination and basic order information such as item(s) purchased and order value. We use this to manage relationships, earn commissions, and make recommendations.
We may collect personal information from third parties and combine it with information we already have.
Service Providers. Service providers performing services on our behalf (such as payment processors, survey providers, and marketing providers) may collect and share personal information with us. We may also use information providers to correct or supplement personal information, such as updated contact information. If Favorite Things has contacted you, we will share information about the third party that provided your information.
Social Media sites. When you connect to or interact with Favorite Things through social media, we may receive information you permit those sites to share, including name, gender, date of birth, location, and interests. The data we receive depends on your privacy settings with each site.
Publicly Available Sources. We may collect personal information from publicly available sources, such as contact information, employment data, and demographic information. We use this to contact individuals and personalize our Services. We do not sell this information.
When you interact with Eftee or AI Product Search, we collect and process the following:
What we do not collect or store: We do not store the full content of your emails. We do not read or access emails unrelated to purchase confirmations. We do not access email attachments, contacts, calendar, or any other email data beyond purchase-related messages. Email content is processed in real-time and only the extracted product data is retained.
Below are scenarios where we may share the personal information to provide for use of our Services:
Service providers. We share your personal information with service providers who process it on our behalf, including for payment processing, customer support, marketing communications, website hosting, IT services, analytics, and administrative services, as well as service providers that enable direct purchases from Advertisers through the Favorite Things platform. Our service providers include social media providers with whom we share aggregate information to advertise Favorite Things on other platforms and to target similar ("lookalike") audiences. To opt out, contact support@favoritethingsofficial.com.
Advertisers and Affiliate Networks. When you click on a Favorite Things product link, we take you to an Advertiser's website, sometimes through an affiliate network. We pass along typical click metadata so the Advertiser knows the product and the source (Favorite Things). We do not share other personal information with the Advertiser; if you log in to their site, their terms govern. If you are a representative of an Advertiser, we collect the same personal information as we collect for other users, as described above.
Sponsored content and ad personalization. We serve sponsored posts and personalized ads using information we collect and with third-party ad networks and ad tech partners. These partners may set cookies or use device identifiers to deliver and measure ads across devices and websites. To manage ad personalization, opt out of targeted advertising via your device settings, the cookie tool, or our Do Not Sell/Share page.
Compliance with legal obligations. We may disclose personal information where compelled by applicable law or valid government request, to protect rights and property, in connection with legal claims, to protect the security of our services, or to protect health and safety. Where possible, we object to improper legal requests and notify you of required disclosures.
Business transfers. In a merger, sale, or acquisition, personal information may be part of the assets shared during due diligence or change of ownership.
Aggregated or deidentified information. We may share deidentified or aggregated information that cannot reasonably identify individuals. We will not attempt to reidentify deidentified data.
Sale of personal information. Common website tools like Google Analytics and social media cookies receive your IP address, device type, and other metadata. Some U.S. laws define this as a "sale" of personal information. You can opt out using our Do Not Sell page.
Favorite Things Affiliates. We share personal information across our subsidiaries, affiliates, and related companies to provide the Services. Our affiliates use your personal information only as described in this Privacy Statement.
With Consent or Direction. We may disclose personal information to third parties with your consent or at your direction.
Favorite Things uses artificial intelligence (AI), machine learning (ML), and automated decision making to power certain features within the app, and to enhance our Services, including to determine your interests and make recommendations, enable shopping features and product discovery, create and maintain product databases, and power an AI chatbot. If you interact with our chatbot, we will let you know you are talking to a chatbot. We do not use AI or automated decision making to make decisions that would have a legal impact on you.
We may use deidentified or aggregated user data and limited personal data to train or improve models. Where such training uses personal information, we apply safeguards to minimize retention of identifiable data and to filter sensitive personal information.
The AI features in our Services include:
How AI-generated data is used: Data collected through AI features is used for the following purposes:
To provide AI features, your data is processed by the following third-party services:
| Provider | Purpose | Data Shared | Privacy Policy |
|---|---|---|---|
| Anthropic (Claude API) | Powers Eftee assistant and product search AI | Chat messages, product collection, search queries | anthropic.com/privacy |
| SerpAPI | Product image search | Product name search queries | serpapi.com/legal |
| Supabase | Data storage | All app data including chat history, product data, user accounts | supabase.com/privacy |
| Vercel | API hosting | API requests pass through Vercel servers | vercel.com/legal/privacy-policy |
Anthropic's API does not use your inputs or outputs to train their AI models. Your conversations with Eftee and product search queries are processed in real-time and are not retained by Anthropic for model training purposes. Please refer to Anthropic's API data usage policy for the most current information.
Favorite Things will retain certain data related to interacting with AI features, including:
We use cookies, web beacons, pixels, and similar tracking technologies to automatically collect information as you navigate our Services. For details, see our Cookie Policy. You can manage cookie preferences via the cookie tool and opt out of certain tracking and targeted ads via the Do Not Sell Page.
We implement appropriate technical and organizational measures to protect your personal information and require our service providers to do the same. To protect your account, use a strong password, never share it, and keep your devices updated. We will never contact you unexpectedly requesting your account ID, password, payment information, or national identification numbers.
Children. We do not knowingly permit children under 16 to sign up for an account and do not direct our Services to children. If we discover a child under 16 has signed up, we will promptly remove their personal information. Parents or guardians may contact us to request removal at support@favoritethingsofficial.com.
We process your personal information in accordance with applicable U.S. state data privacy laws. We do not discriminate based on where you live, though deleting or restricting your personal information will affect your ability to use Favorite Things.
You have the right to request that we: (i) provide details about the categories of personal information we collect, use, disclose, share, and sell; (ii) provide access to and a copy of your personal information; (iii) correct inaccurate personal information; (iv) delete your personal information; and (v) opt you out of "sharing" of personal information for targeted advertising.
You may exercise these rights yourself or through an authorized agent. We will verify authorization before processing. For California residents, contact us for more specific information about our business-purpose sharing.
Account information. You can access, correct, and delete your personal information in your account settings. Some data cannot be changed or deleted for security or legal reasons. You can unlink connected third-party services such as social media or email connections in your account settings. You are responsible for keeping your information current.
Communications. When you sign up for an account or use certain features, you agree to receive communications from Favorite Things and member users — including messages related to your activity, account, and, where permitted, promotional content. You can opt out of marketing emails by clicking unsubscribe or by contacting Customer Support. You cannot opt out of service emails (such as password resets or terms updates) unless you deactivate your account. You can manage push notifications in your account settings or through your device.
Advertising and tracking choices. You can opt out of personalized ads by changing device settings, adjusting cookie preferences, or visiting our Do Not Sell page. Opting out may reduce relevance of ads you see.
AI feature choices: You have the following rights regarding your data processed by AI features:
Closing your account. You may close your account at any time through your account settings or by contacting Customer Support. You will lose access to your account and its content.
Data retention and Security. We retain personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. If you close your account, barring legal or reporting requirements, we delete your full profile within 30 days. We may retain some data after closure for legal or security purposes. We implement industry-standard security measures to protect your data, including:
For disputes relating to your agreement with us, see this agreement's dispute resolution provisions. You may also lodge a complaint with your local data protection authority. We ask that you contact us first.
Favorite Things is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission.
Favorite Things may change this Privacy Statement from time to time. The current version is always available at favoritethingsofficial.com/privacy. If we make a material change affecting your rights, we will provide reasonable notice by email or in the App. Translations, if provided, are for convenience; the English version controls to the extent permitted by local laws.
support@favoritethingsofficial.com
JR Collective, Inc., operating as Favorite Things
32701 Bigstone Place, Westlake Village, CA 91361